2 km from Beuzeville (A13)
Overall area: 10 hectares
To be built: 22,000 sq/m
16,326 sq/m sales area (authorised by CNAC on March 18th 2010)
Approximately 90 boutiques from 100 to 400 sq/m:
3.000 sq/m of associated services:
Over 1,000 parking spaces
Population within the area:
Scheduled opening date: winter 2012/2013
400 - 500 full time jobs to be created

is an easy 2 km from the Beuzeville exit from “Autoroute” A13. This will facilitate easy access for both residents of the region (from Normandy to Paris) and those who are just passing by (tourists from England, the Netherlands, etc…)
Distances by highway (A13):
Main towns:
Main local tourist attractions:
The use of wood for
is part of its DNA and applies it with a regional flair.
The different themes will transport visitors through different parts of the world that are famous for horse breeding and are known for the elegance of their buildings. From Georgia (US), England and Long Island to its local roots with a Normandy section and a Deauville square. The change from one section to another will be separated by a suspension bridge that indicates the transition.
This means that
will invite its visitors for a walk around regions of the world.
The service areas behind the boutiques will not be visible and hidden by wood panels.
is located on the main Normandy highway and is in an area that includes:
“Shoppers” travel an average of 211 km to visit brand outlet centres in Troyes, with an estimated journey time of 2 hours 26 minutes (Magdus: July 2008 survey) In addition, this survey also found that almost a quarter of such distant customers think nothing of travelling 250 km.
A young population (1/3 under 25) including a large segment of families with higher than average incomes.
These factors are multiplied because:
Vehicles (10.5 Million) use the Beuzeville exit on the A13 and
aims to capture a significant share of this traffic, which partly consists of European tourists (Belgians, Dutch, English, Germans...) in the summer, with an offer that is adapted to commercial tourism.
Vacation/holidays (over 3 million short breaks and longer stays) are recorded annually in the region (7 million overnight stays in the departments of Eure and Calvados).
Holiday homes: 70,000 less than one hour from the brand village. Normandy is the favourite region of Parisians who go there to relax on the weekends. Deauville is a key destination all year long. This large potential clientele with high purchasing power will make
a chic and attractive commercial tourist destination during weekends or holidays spent with friends or family.
Respect and protection of the ecosystem
Right from its conception, the environmental aspects of the project have been a priority around which the different architectural choices are organised with an overall desire to respect and protect the ecosystem within which
will be built.
Every step of the project (design, construction and management) has been conducted using a high quality environmental approach that complies with the BREEAM and HQE® standards.
As a result,
, by opting for this double certification, intends to be well ahead of European certification (which currently does not exist) in terms of environmental quality methods for buildings.
In addition,
will comply with the BBC (Bâtiment Basse Consommation) standard for energy and is aiming to achieve the stricter standard (RT 2012).
brings together in one place: a strong architectural identity and the most prestigious names in fashion offering discount prices all year round (from - 30 to – 70 %).
Its location (near Deauville) and identity (farm, horse), make
a unique image of exclusivity and luxury bringing together National and International brands in fashion in a setting consistent with their image.
Fashion, accessories and high end home furnishing brands will be the core tenants of
.
will cover 22,065 m² divided into:
In order to control operational costs, most utilities will be shared:
For any questions related to leasing, please contact:
Société des Centres Commerciaux (www.scc.fr) :
Mr. Stephane LAMBERT (Phone: +33.1.39.63.69.49)
stephane.lambert@scc.fr
If you are a brand that is interested in opening a boutique in
, please contact its sales agent Société des Centres Commerciaux - Mr. Stéphane LAMBERT, sales manager, by phone: +33.1.39.63.69.49 or by email
